INTRODUCTION

The largest Russian manufacturer of paint and varnish products and household chemical goods is 63 years old this year. During all these years the enterprise managed to hold leading positions among manufacturers of aerosol production.

JSC “Khiton” by right is considered one of the most technically equipped enterprises in the branch. It is supplied by the equipment of leading world manufacturers, such as, Lanico (Germany), Bonfigliolly (Italy), Soudronic (Switzerland).

All this allows the enterprise to have high-quality out-put. The other guaranties of the good quality of products are the highly-controlled formulas and inner quality standards, according to which the output characteristics correspond to GOST requirements, customers requirements and technical conditions. The system of a quality management has successfully passed certification on conformity MS of series ISO 9000.

All issued production enters the markets of many regions of the Russian Federation, and also is delivered on export to the countries of bordering countries.

The network of representations of JSC “Khiton” extends. Representations of JSC “Khiton” already operate in Saint Petersburg, Krasnodar territory, in Khabarovsk, Samara, and Perm. Opening of representations is a component of the strategic plan on expansion of the company. It will allow to be guided better in specific character of local conditions of the market, to trace changes of demand in regions, precisely to plan sales volumes and as consequence, to offer optimum conditions of cooperation.

The nearest plans of the company include optimization of commodity stamps, development of strong brands, development and introduction to the market of new products, scope of wide segments of the market. In immediate prospects the main target is to finish the assortment issued by the plant, with 300 names. The new products are air fresheners of various directions, repellents, auto cosmetics, footcare etc.

The important competitive advantage of “Khiton” became an opportunity of the organization of own manufacture of the packing, excluding dependence on foreign suppliers. The enterprise pays significant attention to this point. For example, last successfully realized project became business - plan “Organization of manufacture of corrugated cardboard”. It allows the enterprise to pursue a policy of “the national goods” that implies high quality and prices more reasonable than at competitors.

The company has diplomas, medals, the cups won at domestic and international exhibitions, called to estimate the best goods of Russia.

JSC “Khiton” strives to satisfy the consumers to the full, both in terms of quality, and assortment of production of the enterprise, and also makes its best to strengthen its position at the market.

KHITON - FOR THE COMFORTABLE LIFE!